Automotive

XIAMETER(R) Brand Introduces Prototype Formulations for Automotive Appearance Products

MIDLAND, Mich., Mar. 30 /PRNewswire-AsiaNet/ –

With automotive analysts reporting that the average car on the road is more than nine years old – a year older than a decade ago – auto appearance products formulators are turning to a variety of XIAMETER(R) and Dow Corning(R) brand products to deliver superior gloss, durability, water repellency, and soft feel to keep cars looking and feeling new.

In response, a number of prototype formulations are available, including:

– Low-VOC Polish
(http://www.dowcorning.com/content/publishedlit/26-1600-01.pdf – This detergent-resistant cleaner designed for automotive surfaces exhibits little phase separation and provides easy rub-out, excellent gloss, and very good durability. XIAMETER brand emulsions are featured.
– Standard shampoo – A Dow Corning emulsion silicone surfactant provides wetting effects, while a XIAMETER(R) amino-functional silicone can deposit onto the surface to provide a “top-up” to the polish film for gloss/water repellency. A dry washer (http://www.dowcorning.com/content/publishedlit/26-1639-01.pdf) formulation and professional detailing (http://www.dowcorning.com/content/publishedlit/26-1640-01.pdf) formulation is available.
– Interior protection – Several interior protection formulations are available for various different surfaces including a liquid formulation (http://www.dowcorning.com/content/publishedlit/26-1586-01.pdf), sheen finish (http://www.dowcorning.com/content/publishedlit/26-1587-01.pdf), a vinyl protectant (http://www.dowcorning.com/content/publishedlit/26-1588-01.pdf) and a multi-surface medium shine dressing (http://www.dowcorning.com/content/publishedlit/26-1592-01.pdf).

The XIAMETER(R) web-enabled brand of Dow Corning was introduced in 2002 to service customers who wanted and needed standard silicone products at market-driven prices. The XIAMETER(R) business model was expanded in 2009 and now offers customers enhanced self-service functionality, extended volume quantity options, transparent pricing and more credit term choices. In addition, a broader range of standard silicone products is offered as well as the ability to purchase through local distribution.

XIAMETER(R) materials are widely used as performance enhancers by multiple industries, including personal care, textiles, construction, automotive and more, where they provide qualities such as durability, stability, adhesion, and weather resistance.

Additional information on the XIAMETER brand is available at http://www.xiameter.com. These and other formulations containing XIAMETER and Dow Corning brand products can be found on dowcorning.com (http://www.dowcorning.com/content/chem/chemauto/auto_formulations.aspx).

About XIAMETER
The XIAMETER(R) brand of Dow Corning Corporation, offers market-driven prices for standard silicone products. Introduced in 2002, the business offers more than 2,100 products including silicone fluids, sealants, silanes, emulsions and rubber. The XIAMETER brand is a no-frills model offering cost effective products through streamlined services and a web-enabled order platform. Learn more at http://www.xiameter.com.

About Dow Corning
Dow Corning (www.dowcorning.com) provides performance-enhancing solutions to serve the diverse needs of more than 25,000 customers worldwide. A global leader in silicones, silicon-based technology and innovation, Dow Corning offers more than 7,000 products and services via the company’s Dow Corning(R) and XIAMETER(R) brands. Dow Corning is a joint venture equally owned by The Dow Chemical Company and Corning, Incorporated. More than half of Dow Corning’s annual sales are outside the United States.

SOURCE: XIAMETER(R)

CONTACT:
Jeffrey A. Smith,
jsmith@apcoworldwide.com,
+1-202-778-2012

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