Pre-Owned Fashion Platform launching on 7th June

Karachi, June 02, 2018 (PPI-OT): LiveWireLabs, an innovative and young IT player in Pakistan, announced it will be launching its first E-Commerce product,, on Thursday, 7th of June at 5:00pm Pakistan time. ReGlam will be the first E-Commerce platform in Pakistan, exclusively selling pre-owned designer wear.

LiveWireLabs was founded in Karachi in 2016 and has since grown into an established development services player, in both the export and domestic market. It has offices in both Karachi and Toronto. This will be their first foray in to the Pakistani E-commerce space.

“By selling pre-owned clothing we will be extending the life-cycle of clothes that would end up in the back of wardrobes and eventually in landfills. This will help monetize and de-clutter unused items in the closet for consignors, provide a chance for aspiring customers to afford brands in lower budgets and reduce the carbon footprint of all stakeholders,” said Arsalan Amdani, British expat and CEO of LiveWireLabs. will be the first platform in Pakistan to provide an official service for the resale of couture fashion. They will be operating under a consignment model where they are offering free pick-up and cataloguing for prospective consignors. Consignors are paid once the item is sold.

“Our goal is to introduce high-end fashion brands and labels to more price-conscious customers. We hope this will create re-sale value for Pakistani Fashion and promote a circular economy’ where customers will buy new products with the intention to eventually re-sell, making their initial decision easier and more sustainable,” said Arsalan.

The second-hand industry continues to be one of the fastest growing segments of Retail in the West. Contrary to popular belief, resale shopping attracts consumers from all economic levels; there is no typical shopper. Few may be immune to the excitement of finding a hidden gem or a shrewd purchase saving tens of thousands of Rupees.

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