Lahore: The Pink Ribbon Campaign, in collaboration with PAEC runs mammography camps in both urban and rural areas and Women’s Colleges. For 2012, the campaign is focusing on youth, since the issue of breast cancer has shown an alarming rise amongst the younger generation.
These camps feature a custom designed bus with special equipment for screening (Mammography Units), and are staffed by technical and medical experts to help staff and students avail the facility and to register the concept of ‘early detection prevents breast cancer’.
Mr. Omer Aftab, the CEO of Pink Ribbon Campaign commented: “We have pledged to reduce breast cancer related fatalities, through early detection; and this is only possible through partnerships with organizations like the Pakistan Atomic Energy Commission, PAEC, which despite their limited resources have always supported us with excellent medical facilities and resources.”
The HSBC has sponsored the Pink Ribbon, National Breast Cancer Campaign to provide free screening services at the College of Home Economics, Lahore from 27th to 29th February. Over three thousand information booklets and posters will be distributed to students during the course of this camp.
For more information, contact:
Pink Ribbon Campaign Pakistan
H.No. 2/11 Block – M
Gulberg III, Lahore
Office: 042 35882848 – 35882849