Karachi, March 21, 2019 (PPI-OT): A study report on Excessive Use of Social Networking Sites and Consequences: Stress- Strain Model has revealed that excessive usage of social networking sites leads towards social comparison, which then leads to materialism, and then materialism leads towards negative outcome i.e. depression, anxiety and life dissatisfaction. The study was conducted by a student’s of Business Administration Faculty of Mohammad Ali Jinnah University, Karachi Komal Shamim under the supervision of Assistant professor, Dr. Tapir Islam.
As per study report social networking sites such as Face book, Twitter, Instagram, YouTube etc. are very popular and informative platform among the people of world in general and specifically in Pakistan. In spite of positive outcome for the users, the excessive use of social networking sites is giving rise to many negative outcomes which are inevitable. Social comparison and materialism is a common factor in youth, which is negatively influencing their behavioural and mental situation. The study takes Pakistan as the context; the target population of the study was youth and adolescents as in Pakistan.
The research utilized the method of survey to collect data from the youth and adolescents in the country, which were tested through partial lease technique. The report said that in today’s world, youth and adolescents, all over the world are spending excessive time on Social Media. According to expert many individuals spend average 8 hours per day on using social networking sites. This is due to the fact that Web 2.0 technology has changed the ways people socially interact with each other.
Currently, there are around 2.5 billion active accounts of social media which are projected to grow to 2.96 billion by the end of year 2020. According to study report such excessive use of social networking sites among youth is a serious concern as it is promoting negative effects on individual wellbeing. Therefore, excessive use of social networking sites being a grown concern has produced a flow of research in this are ranging from reasons to effects of this addictive behaviour. According to a social comparison theory, it is the tendency of people to gain accurate information about them by comparing themselves with others.
For more information, contact:
Mohammad Ali Jinnah University (MAJU)
22-E, Block-6, PECHS, Karachi – 75400, Pakistan
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