Despite the recent boom, film industry fails to leave an impact; only 24% Pakistanis deem its performance commendable while 45% Pakistanis think its performance has been unsatisfactory. For television industry these figures are 36% and 35% respectively: Survey

Islamabad, November 07, 2018 (PPI-OT): According to a Gilani Research Foundation Survey carried out by Gallup and Gilani Pakistan, despite the recent boom, film industry fails to leave an impact; only 24% Pakistanis deem its performance commendable while 45% Pakistanis think its performance has been unsatisfactory. For television industry these figures are 36% and 35% respectively.

A nationally representative sample of men and women from across the four provinces was asked “Kindly tell what do you think about entertainment industry’s (film and television) performance in the last year. Was it very good, good, appropriate, bad or very bad?” In response to this question, for film industry, 6% said it was very good, 18% said it was good, 20% said it was appropriate, 22% said it was bad and 23% said it was very bad while 11% did not know or respond to the question. For television industry, 9% said its performance has been very good, 27% said good, 25% said appropriate, 19% said it was bad,16% said it was very bad while 4% did not know or respond to the question.

The study was released by Gilani Research Foundation and carried out by Gallup and Gilani Pakistan, the Pakistani affiliate of Gallup International. The recent survey was carried out among a sample of 1550 men and women in rural and urban areas of all four provinces of the country, August 27 – September 03, 2018. Error margin is estimated to be approximately ± 2-3 per cent at 95% confidence level.

For more information, contact:
Group Manager
Gilani Research Foundation
Islamabad
Tel: +92-51-2655630
E-mail: fatima.idrees@gilanifoundation.com

   

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