39% Pakistanis claim to use WhatsApp; wide differences among gender, age and urban-rural groups: Survey

Islamabad, December 06, 2019 (PPI-OT): According to a Gilani Research Foundation Survey carried out by Gallup and Gilani Pakistan, 39% Pakistanis claim to use WhatsApp.


A nationally representative sample of men and women from across the four provinces was asked, “Do you agree with the following statement: ‘I use WhatsApp’?” In response, 39% agreed while 56% claimed they do not use WhatsApp. 5% did not know/did not wish to respond.


Urban/Rural Divide: WhatsApp use in urban areas is 14% higher than in rural areas


Out of the respondents that belonged to rural Pakistan, 34% said they use WhatsApp while a much higher 56% disagreed. Only 6% said they did not know or did not wish to respond. Amongst respondents from urban areas, 48% said they use WhatsApp while a similar 49% disagreed. Only 3% said they did not know or did not wish to respond.


Age Breakdown: Millennials more likely to use WhatsApp than Generation X and Boomers


Out of the total respondents that were under 30 years of age, 46% agreed to using Whatsapp, 36% Pakistanis aged between 30 and 50 claimed to use WhatsApp and only 8% of the respondents aged over 50 said that they use WhatsApp.


Gender Breakdown: Asymmetrical usage of WhatsApp amongst males versus females


Out of the total respondents, 59% of the males asked seemed to agree with using WhatsApp while out of the total female respondents, only 25% claim that they use WhatsApp.


The study was released by Gilani Research Foundation and carried out by Gallup and Gilani Pakistan, the Pakistani affiliate of Gallup International. The recent survey was carried out among a sample of 1,214 men and women in urban and rural areas of all four provinces of the country, during November 06 – November 09, 2019. The error margin is estimated to be approximately ± 2-3 percent at the 95% confidence level.


For more information, contact:

Group Manager,

Gilani Research Foundation

Islamabad, Pakistan

Tel: +92-51-2655630