Day: February 16, 2023

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UP® IS SPREADING MOMENTS OF UPLIFTMENT WITH ITS INTERNATIONAL POSITIONING AND REFRESHING NEW BRAND IDENTITY

– The change marks the first major overhaul in the brand’s visual identity system in over seven years, including its Zero Sugar variant, which has seen rapid growth thanks to its refreshingly good taste –

LONDON, Feb. 16, 2023 /PRNewswire/ — Today, 7UP® is pleased to announce a refreshingly new modern design while elevating its international positioning that adds moments of ‘UPliftment’ to the everyday. 7UP is on a mission to offer light relief from the mundanities of daily life by bringing moments of UPliftment, positivity and surprise. This announcement signifies a refreshed strategic and creative north star for the brand that will inform all international programs moving forward.

7UP unveils new brand identity

As a first intervention, 7UP is introducing the new brand identity with the expression ‘New Get Up, Same 7UP’. The fresh visual identity system – which marks the first major overhaul in over seven years – represents a design that better captures the brand essence, in keeping with its international platform. The design maintains 7UP’s iconic signature green coloring, which the world knows and loves. With added zesty citrus tones, it brings a vibrant, uplifting new feel to the design while still showcasing the freshness of its unique taste. The new design will be visible on 7UP and 7UP Zero Sugar bottles and cans, and will be activated through a multi-touchpoint comedy-centric campaign across static, motion and digital assets starting March 2023.

7UP unveils new brand identity

Mauro Porcini, SVP & Chief Design Officer of PepsiCo, said: “UPliftment is a concept that resonates with people globally. Our new visual identity for 7UP was inspired first and foremost by the brand’s creation of moments of UPliftment throughout its history. The PepsiCo Design & Innovation Team created a bright and confident visual identity system that will echo across cultures, regions, and languages. The new 7UP features the brand’s signature punchy green, but with added citrus hues and distinct high-contrast lines that portray a feeling of upward energy.”

7UP unveils new brand identity

Comedy has the ability to instantly make people feel uplifted, which is why, to celebrate its vibrant new look and distinctively zesty taste, 7UP will embody the universal language of comedy to bring moments of UPliftment to people’s lives in unexpected ways. To strengthen the brand’s UPliftment positioning, it will roll out its first consumer engagement platform in Spring 2023 across all of its international activations, bringing unique experiences to people.

7UP unveils new brand identity

Eric Melis, Vice President Global Brand Marketing at PepsiCo, commented: “We’re excited to shine a light on our international positioning and reveal our visual identity system to the world. 7UP has always provided people with refreshing UPliftment through consumption and that’s why it feels like a natural fit for us to drive this narrative forward and center UPliftment within everything we do. With this announcement, we are also showing our commitment to grow our 7Up Zero Sugar range and accelerate the reduction of added sugar across the brand portfolio to meet our consumers demands and preferences. We’ve got one brand with two great product offerings, and we can’t wait for the world to see what else we have planned.”

7UP unveils new brand identity

As part of 7UP’s commitment to inspire people to make better choices, the brand is on a mission to reduce added sugars across its portfolio, helping them choose a balanced diet, without taste compromise. 7UP Zero Sugar is one of the fastest-growing beverages in the soft drinks category, delivering strong double-digit growth two years in a row. Having launched in seven new markets in the last 12 months, it is currently available in 76 markets around the world.

7UP’s new visual identity system will be rolled out worldwide from March 2023, in all markets starting with Bangladesh, China, Egypt, India, Ireland, Latin America, Pakistan, Saudi Arabia, UK, and all European markets*.

* 7UP is a trademark of PepsiCo for all international markets excluding the US

FOR MORE INFORMATION, CONTACT:
 pepsicomediarelations@pepsico.com

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.

Video – https://mma.prnewswire.com/media/2004053/7UP_Gridshort.mp4
Video – https://mma.prnewswire.com/media/2004064/7up_Sizzle.mp4
Photo – https://mma.prnewswire.com/media/2004039/7up_Format_Overview.jpg
Photo – https://mma.prnewswire.com/media/2004054/7up_Merch.jpg
Photo – https://mma.prnewswire.com/media/2004055/7up_OOH_Billboard.jpg
Photo – https://mma.prnewswire.com/media/2003149/PepsiCo_7UP.jpg
Photo – https://mma.prnewswire.com/media/2004060/7up_Reg___Zero_Stubby_Cans.jpg
Photo – https://mma.prnewswire.com/media/2004061/7up_Repeating_Zero_Stubby_Cans.jpg

 

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UE organized a seminar titled “Educational Leadership and Sustainability” with the special participation of UNESCO Chair Prof. Dr. Charles Hopkins

Lahore, February 16, 2023 (PPI-OT):University of Education, Lahore Toastmasters organized a seminar titled “Educational Leadership and Sustainability” at Main Campus, Township on February 16, 2023, which was presided over by Vice Chancellor Professor Dr. Talat Naseer Pasha (S.I.) while Rector University of Management and Technology and Air Vice Marshal Professor Dr. Asif Raza was the chief guest. Chair of Education for Sustainable Development UNESCO and Professor of York University Canada Dr. Charles Hopkins, former Vice Chancellor University of Sargodha Professor Dr. Riaz ul Haq Tariq and former Vice Chancellor University of Education Professor Dr. Munawar Sultana Mirza were among the speakers. On this occasion, President UE Toastmasters Dr. Humaira Irfan gave a briefing to the participants regarding Toastmasters and objectives of the said seminar.

Addressing the seminar, Vice-Chancellor Professor Dr. Talat Naseer Pasha (S.I.) said that no country or society can develop without the promotion of education and the most important thing for the promotion of education is its best planning, under which the goals and objectives of education should be decided and headed in this direction under the educational leadership. He said that education is not only the name of teaching, but it gives a person the consciousness of living life and creates a sense of the goals and duties of life, through education a nation can pass on its cultural, mental and intellectual heritage to future generations.

While addressing the seminar chief guest Rector University of Management and Technology and Air Vice Marshal Professor Dr. Asif Raza said that education is the foundation on which the building of any country or nation is built. And to make education a strong foundation, we need qualified educational leadership. On this occasion, Chair of Education for Sustainable Development UNESCO and Professor of York University Canada Dr. Charles Hopkins, former Vice Chancellor University of Sargodha Professor Dr. Riaz ul Haq Tariq and former Vice Chancellor University of Education Professor Dr. Munawar Sultana Mirza also expressed their views. At the end of the ceremony, Director Division of Education Professor Dr. Ayaz Muhammad Khan thanked the chief guest, speakers and all the participants. A large number of students and teachers were also present on the occasion.

For more information, contact:
University of Education
Tel: +92-42-99262223-4
Email: vc@ue.edu.pk
Website: www.ue.edu.pk

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UCP, Faculty of Pharmaceutical Sciences has signed an MOU with Drug Regulatory Authority of Pakistan

Lahore, February 16, 2023 (PPI-OT):Dr. Nassar Ikram, Pro-Rector, UCP, and Mr. Asim Rauf, CEO, DRAP signed the MoU on behalf of their respective institutions. Dr. Mahtab A. Khan, Dean FoPS, all Directors of DRAP including Mr. Akhtar Abbas Khan, Director Licensing, Dr. Obaidullah, Director of Pharmacy Services, and Dr. Fakarrudin Amer were also present at the ceremony.

Both organizations have agreed to facilitate scientific progress in academia through the exchange of knowledge and expertise and open new opportunities for training and mutual collaborations.

For more information, contact:
University of Central Punjab (UCP)
Khayaban-e-Jinnah Road, Johar Town, Lahore, Pakistan
Phone: +92-42-35880007
Fax: +92-42-35954892
Email: info@ucp.edu.pk
Website: https://www.ucp.edu.pk/

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FoPS Sport Fiesta 2023 

Lahore, February 16, 2023 (PPI-OT):FoPS organized its first 3-day sports mega event to provide students with a healthy environment. UCP is an SGD-engaged university; thus, this event complied with SGD goals. Dr. Nassar Ikram, Pro-Rector, UCP, attended the prize distribution ceremony and appreciated FoPS for the well-organized faculty-level mega event.

For more information, contact:
University of Central Punjab (UCP)
Khayaban-e-Jinnah Road, Johar Town, Lahore, Pakistan
Phone: +92-42-35880007
Fax: +92-42-35954892
Email: info@ucp.edu.pk
Website: https://www.ucp.edu.pk/

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Indus Water Treaty Arbitration – Battle over Water Sharing 

Islamabad, February 16, 2023 (PPI-OT):India’s attempts to amend the Indus Waters Treaty will fall flat since the modification that India claims is already present in the treaty’s Article IX. To counter India’s propositions, Pakistan needs to retaliate with a pragmatic response and a legal stance with a strong projection of its standpoint.

This was noted by speakers during a roundtable titled ‘Indus Water Treaty Arbitration – Battle over Water Sharing’, held at IPS on February 13, 2023. The session was addressed as keynote speaker by Mirza Hamid Hassan, former federal secretary, Ministry of Water and Power, while Khalid Rahman, chairman IPS, Ashfaq Mahmood, former federal secretary, Ministry of Water and Power, Syed Abu Ahmad Akif, former federal secretary and senior research fellow, IPS, Dr Fiaz Hussain Shah, associate professor, Centre for International Peace and Stability (CIPS) at National University of Science and Technology (NUST), Dr Bashir Lakhani, water expert and Ameena Sohail, legal expert also joined the discussion.

Highlighting India’s push for bilateral negotiations to modify the Indus Waters Treaty (IWT), Mirza Hamid said India is already designing its water projects with storages of a higher level and obstructing river flows more than what was permitted under the Treaty. Moreover, India upholds the neutral expert’s decision on using silt clearance technology in Baglihar Dam and ignores the subsequent decision of the International Court of Arbitration in 2013 which refuted the use of silt technology for more water storage and upturned the neutral expert’s decision as far as live storage is concerned. Hence, India is violating the IWT as well as other water-sharing international laws, he stated.

He condemned what he claimed were India’s blatant attempts to gain control over the three western rivers allocated to Pakistan in violation of the IWT. Moreover, as the western rivers’ waters are Pakistan’s lifeline and it is a matter of its survival, it is high time for Pakistan to take the initiative in raising the issue and projecting its stance to protect its basic rights, to resist India’s attempts to gain control over them, and safeguard its vital interests as a lower riparian state with an agricultural economy.

Putting forward his recommendations, he stressed that a very calculated response and a comprehensive action plan on the part of the government is required, coupled with the capacity building of relevant institutions like office of Pakistan Commissioner for Indus Waters (PCIW), Ministry of Water Resources, and Ministry of Climate Change; establishment of data cells and faculties for research programs in technical institutions; close liaison of academia and relevant government institutions; and proactive and firm projection of Pakistan’s stance in local and foreign media. Moreover, Pakistan must be ready to take the matter to the UN if India continues to boycott the proceedings of the International Court of Arbitration.

Ashfaq Mahmood underscored that India’s attempt to make amendments to the IWT would not be fruitful as the modification which India is claiming is already present in Article IX of the IWT on the ‘settlement of differences and disputes’, which mentions the ways and means to resolve issues. Moreover, it has been in practice under mutual terms of both states and India cannot modify, amend, or rescind the IWT unilaterally.

Despite the violation and non-compliance, India keeps projecting its stance aggressively while Pakistan has been a passive player in a defensive mode. This passive role, along with a weak projection of Pakistan’s case, has provided India enough margin to plan more than 150 projects like Baglihar and Kishanganga dams in violation of the IWT.

Adding to this, Ameena Sohail highlighted the shortage of information and scholarly intelligence on Pakistan’s point of view on this issue. For this, she stressed the need for an in-depth study of IWT for a stronger projection and enhanced capability to interpret its provisions to present argumentative assertions, develop academic content, and convince the international community of Pakistan’s stance.

While concluding the session, Khalid Rahman said it is critical that despite Pakistan’s case being true and proactive, its projection is still in a passive and defensive mode. While institutional incapacities and professional inadequacies are the underlying causes, it is all related to a vicious cycle of poor governance in Pakistan. To tackle this issue, Pakistan requires comprehensive preparations for developing an action plan, projecting its narrative, and retaliating with a pragmatic and reasoned response that encompasses all dimensions of the water dispute, he said.

For more information, contact:
Outreach and Publications,
Institute of Policy Studies (IPS)
1, Street 8, F-6/3, Islamabad, Pakistan
Tel: +92-51-8438391-3 (Ext: 122)
Fax: +92-51-8438390
Website: www.ips.org.pk

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Supporting Kashmir Cause Need of Hour: Qamar Zaman Kaira 

Islamabad, February 16, 2023 (PPI-OT):Adviser to the Prime Minister on Kashmir Affairs and Gilgit Baltistan, Qamar Zaman Kaira has said that the time has come to support the people of Kashmir with unity and show solidarity with them at all levels. He was addressing during a seminar on “Commemorating Solidarity with Kashmiris” organized by Iqbal International Institute for Research and Dialogue, IRD of International Islamic University Islamabad (IIUI) at Allama Iqbal Auditorium, Faisal Masjid Campus on Thursday.

Advisor to the Prime Minister said that Pakistani Nation should highlight the Kashmir Cause at international forums by spreading the strapping message of supporting their right to self-determination. Addressing participants of the seminar Qamar Zaman Kaira said that Kashmir is a jugular vein and an integral part of Pakistan, adding the whole nation is endorsing the Kashmir cause since generations to generations.

Reiterating the government’s resolve to support Kashmiris, Qamar Zaman Kaira said that all walks of life including officials, students, journalists and all Pakistanis are supporting just the demand of Kashmiris for the right to self-determination. He added that Kashmir cause is a matter of human rights. He said India is using different tactics to suppress the freedom struggle of Kashmiris but it will not succeed in its nefarious agenda.

Former Diplomat Abdul Basit briefed the seminar participants about the historical background of Kashmir cause and highlighted the efforts of Pakistan in this regard at international level, Abdul Basit urged students to highlight the issue on Social Media through various networks to raise awareness in the international community for justice.

Prof. N.B Jumani, Vice President (A and F) of International Islamic University Islamabad lauded the role of Iqbal International Institute for Research and Dialogue for conducting such seminars and conferences on core issues. Addressing the seminar participants, Dr. Jumani said that training of youth is vital for highlighting the issues at international forums while future generations must be provided an opportunity to use these platforms to highlight such issues, he added.

Brig (R) Dr. Muhammad Khan, Director (Academics), Professor of Department of Politics and IR at International Islamic University Islamabad delivered a keynote speech during the seminar. He added that the primary focus of this solidarity is the people of Indian Illegally Occupied Jammu and Kashmir (IIOJK), who have undergone massive human rights violations at the hands of Indian security forces.

Speakers of seminar reiterated that Pakistan values the sacrifices of thousands of Kashmiris in the pursuit of freedom and right to self-determination and Pakistan will continue to raise voice for the Kashmir cause at all international forums till the attainment of their basic right to self-determination and freedom in accordance with the relevant UNSC resolutions.

Mr. Zaman Bajwa, Executive Director Youth Forum for Kashmir, Dr. Kamran Kazmi, In-Charge Department of Urdu, IIUI, Shaikh Abdul Mateen, Secretary General Hurriyat Conference, and IIUI also addressed the seminar. A large number of university students participated and interacted with the speakers of the seminar during the question answer session. At the end of the seminar commemorating shields were presented to guests of the seminar.

For more information, contact:
Public Relations,
International Islamic University Islamabad (IIUI)
Room No.118, Admin Block, New Campus,
H-10 Sector, Islamabad, Pakistan
Tel: +92-51-9019249
Fax: +92-51-9257909
Email: iiuipublicrelations@iiu.edu.pk
Website: www.iiu.edu.pk