The Globe and Mail’s Sophi.io Wins WAN-IFRA’s North American Digital Media Award

TORONTO, July 06, 2021 (GLOBE NEWSWIRE) — Sophi.io, The Globe and Mail’s artificial intelligence-based automation, optimization and prediction engine, won WAN-IFRA’s 2021 North American Digital Media Award in the category of Best Paid Content Strategy. This is Sophi’s fourth award in the last month.

The North American Digital Media Awards honour news publishers that have delivered cutting-edge, unique and original digital media projects in the past year.

“Through the use of this [dynamic paywall] technology, The Globe and Mail truly understands its readers’ habits, leading to best practices in advertising and paid content, smartly adjusting their business strategy,” WAN-IFRA said when announcing the decision.

Phillip Crawley, CEO and Publisher of The Globe and Mail, said: “Winning a WAN-IFRA North American Digital Media Award for the second year in a row demonstrates Sophi’s ability to show the publishing industry what the future looks like. We are proud to be able to bring these AI and ML-powered tools to organizations across the globe.”

Sophi was developed by The Globe and Mail to help the newsroom make important strategic and tactical decisions. It is a suite of tools that includes Sophi Automation and Sophi for Paywalls as well as Sophi Analytics, a newsroom decision-support system.

Sophi is an artificial-intelligence system that helps publishers identify and leverage their most valuable content. It has powerful predictive capabilities – using natural language processing, Sophi Dynamic Paywall is a fully dynamic, real-time, personalized paywall engine that analyzes both content and user behaviour to determine when to ask a reader for money or an email address, and when to leave them alone.

As the North American award winner, Sophi is now a contender for the WAN-IFRA World Digital Media Awards, where the winners from North America, Latin America, Asia, Europe, Africa, India, and the Middle East compete.

About Sophi.io

Sophi.io (https://www.sophi.io) is a suite of AI-powered optimization and prediction tools developed by The Globe and Mail, Canada’s foremost news media company, to help content publishers make important strategic and tactical decisions. Sophi solutions range from Sophi Site Automation and Sophi for Paywalls to Sophi Analytics, a decision-support system for content publishers. Sophi is designed to improve the metrics that matter most to any business, such as subscriber retention and acquisition, engagement, recency, frequency and volume.

Contact

Jamie Rubenovitch
Head of Marketing, Sophi.io
The Globe and Mail
416-585-3355
jrubenovitch@globeandmail.com

 

Chairman PPP Bilawal Bhutto Zardari’s address at the world party summit organised by CPC

Islamabad, July 06, 2021 (PPI-OT):Chairman Pakistan People’s Party, Bilawal Bhutto Zardari addressed the world political party summit in connection with the celebrations on the occasion of 100 years of founding of Chinese Communist Party. Senator Sherry Rehman and Secretary Information Pakistan People’s Party Faisal Karim Kundi were also present on the occasion. Chairman Bilawal said that the founding Chairman Pakistan People’s Party, Shaheed Zulfikar Ali Bhutto and Chairman Mao Tse Tung laid the foundation of Pakistan-China friendship. The Pakistani section of the China Pakistan Economic Corridor was initiated during the Pakistan People’s Party government under the leadership of Asif Ali Zardari. Chairman Bilawal congratulated the Chinese nation on the occasion.

The text of Chairman Bilawal Bhutto Zardari’s speech is as under:

“His Excellency Xi Jinping, Secretary General of the CPC, President of the People’s Republic of China, CPC party leaders, senior political party leaders from all around the world, ladies and gentlemen… “It is indeed a great honor to speak at the World Political Parties Summit, I want to particularly thank the international department of the CPC Central for organizing this virtual summit and giving my party the Pakistan People’s Party an opportunity to speak at this level of representation. The Pakistan People’s Party extends its warmest wishes and congratulations to the people of China, His Excellency President Xi and the CPC for the party’s historic 100 year anniversary.

“Today the CPC has become the world’s biggest political party with more than 90 million members and leads the country with the largest population. Under your able leadership and consistent policy, China has made great strides against poverty and has simultaneously become one of the largest economies on Earth. Despite the Covid crisis which slowed the economic wheel globally, disrupted health care systems across the globe, China has today achieved unprecedented economic growth, leaving lessons, learning lessons for the rest of us. I was so pleased to learn that the People’s Republic of China has lifted more than a 100 million people especially from rural areas out of poverty since 2012. With the CPC’s people-friendly economic policies, countrywide poverty eradication campaign, China’s success in combating poverty proves that true economic growth only counts if it benefits the poorest in society.

“Today, as we see China’s economic power through the revolutionary One Belt One Road initiative, it is a matter of both pride and responsibility that makes me say that the Pakistan People’s Party is fully committed to realizing the potential of this great dream. The China-Pakistan component, the China Pakistan Economic Corridor rests on groundwork and foundation laid by the Pakistan People’s Party government in Pakistan and the Chinese Communist Party’s in China. Under President Zardari and Chinese leadership, Pakistan and China laid the foundation for China Pakistan Economic Corridor and Gwadar port.

Linking are two countries in deeper and more meaningful ways than ever before. We are proud of the China Pakistan Economic Corridor and see it as a culmination of a relationship between two great countries, a relationship that began with Chairman Mao and Quaid-e-Awam Shaheed Zulfikar Ali Bhutto, sustained by every coming generation, fostered by Shaheed Mohtarma Benazir Bhutto in her time. I have the honor of seeing these joint efforts turn into the reality of the China Pakistan Economic Corridor, link our people and countries together for times to come. Whether it be investments abroad or humanitarian assistance during the pandemic, a global climate responsibility or international development that benefits all via its soft power, China under President Xi has entered a new phase of global leadership.

Let me take this opportunity to reiterate that the China Pakistan Economic Corridor goes beyond partisan politics for us and that we are all united around one fundamental truth in a world defined by unexpected conflicts and challenges, the China Pakistan Economic Corridor is the economic stabilizer that can steer Pakistan into the 21st century. China under the CPC has also become a global leader in the Covid vaccination distribution effort, and on behalf of Pakistan and my country, I would like to thank the CPC for donating vaccines to my country especially during these testing times when Pakistan faced another Covid wave.

This only reinforces the reality that China has always sided with Pakistan in difficult times. I would like to thank the international department of CPC Central for making this summit possible and the Chinese government for its unfaltering cooperation, support and all-weather friendship to the people of Pakistan and my party, the Pakistan People’s Party.

“The future really does lie in peace and cooperation. As of today, it is China leading the way for global cooperation instead of global conflict. This is the only way for my generation to be part of a future with perpetual peace and break with the past habits of perpetual conflict. Thank you.”

For more information, contact:
PPP Media Cell (Sindh)
Pakistan People’s Party (PPP)
Peoples Secretariat Shikarpur Colony,
Behind Mazar-e-Quaid-e-Azam, Karachi, Pakistan
Cell: +92-305-3370383
Email: contact@ppp-tu.com
Website: https://www.ppp.org.pk

Only Kashmir is basic issue between Pakistan and India, we want Kashmir dispute to be peacefully resolved according to UN resolutions: Ch Parvez Elahi

Lahore, July 06, 2021 (PPI-OT):First woman Ambassador of European Union Ms Androulla Kaminara along with a delegation called on Speaker Punjab Assembly Ch Parvez Elahi at his residence here today (Tuesday). Delegation included Political Affairs, Trade and Communication head Mr Daniel Clauss, Mr Charlie and Information Officer Syed Khawar Hussain. During the meeting views were exchanged regarding prevailing national political situations besides matters of mutual interest.

Speaker Punjab Assembly said that only Kashmir is the basic issue between Pakistan and India, we want Kashmir dispute to be resolved peacefully according to the United Nations Resolutions, civil and military leadership and the entire nation is united on Kashmir issue.

He said that these days’ human rights violations in Indian occupied Kashmir are at their maximum peak, international community should take notice of this, we hope that the European Union will play its role in the peaceful solution of the Kashmir issue and stop the Indian leadership from atrocities in occupied Kashmir for restoration of peace in the region.

Ch Parvez Elahi informed the European Union Ambassador that the present Punjab Assembly has dome record legislation, so far 90 bills have been passed pertaining to education, health, agriculture and different sectors of public welfare, the government is taking different measures for improvement in provision of economy, investment, tourism, education, quality medical facilities. He said that Pakistan attaches great importance to its relations with European Union member countries to its mutual friendly and trade relations.

These bilateral trade relations are going along according to the cooperation accord of 2004 while further enhancing trade and investment is also part of five years agreement between European Union and Pakistan since 2012, European Union is second important trade partner of Pakistan, total trade of Pakistan is 14.3 percent in 2020, textile has great importance in Pakistani exports to the European countries, which is 75.2 percent of Pakistan’s total exports in 2020.

Ch Parvez Elahi said that Pakistan’s imports from the European Union basically comprise machinery and transport goods (33.5 percent in 2020) and chemicals (22.2 percent in 2020), exchange of parliamentary delegations between Pakistan will greatly help in further strengthening the relations, your visit will prove important in improving mutual cooperation between Pakistan and European Union.

He said that as the Chief Minister Punjab I established for the first time in the history the Ministry of Minority Affairs and allocated funds for it, restored and repaired churches and granted ownership rights to the kachi abadis and returned educational institutions of the minorities to their churches.

Thanking Ch Parvez Elahi, European Union Ambassador Ms Androulla Kaminara said that the European Union attaches great importance to its relations with Pakistan, in terms of trade Pakistan is a very important country; European Union wants to further enhance its trade with Pakistan particularly in textiles.

For more information, contact:
Mediacell, Pakistan Muslim League
30-C, Chaudhry Zahoor Elahi Road,
Gulberg-II, Lahore, Pakistan
Tel: +92-42-35878428
Fax: +92-42-35877329
Website: www.pmlmediacell.com

Level 1 coaching course concludes in Karachi

Karachi, July 05, 2021 (PPI-OT):A total of 27 participants including women cricketer Huraina Sajjad featured in Level 1 coaching course from 1 July to 4 July at the Hanif Mohammad High Performance Centre in Karachi.

The four-day course was conducted by National High Performance Centre coaches Rahat Abbas and Umar Rasheed and regional coaches Azam Khan and Tahir Mehmood.

During the course, the participants were taught the basics of coaching skills – batting, bowling, wicket keeping, fielding. They were also guided on different communications skills – how to coach and interact with different age-group players.

On the final day, the participants undergone different assessments. At the end of four-day course, the participants were given assignments that need to be completed in three months.

Upon the successful completion of the assignments, the candidates will be evaluated through assessments and assignments before the successful participants are awarded Level 1 coaching certificates. The next Level 1 coaching courses will be conducted in Peshawar, Rawalpindi, Multan in October, November and December, respectively.

For more information, contact:
Media Manager,
Pakistan Cricket Board (PCB)
Gaddafi Stadium, Lahore 54600, Pakistan
Tel: +92-42-5717231-4
Fax: +92-42-5711860
Website: www.pcb.com.pk

Campus Recruitment Drive

Karachi, July 06, 2021 (PPI-OT):Campus Recruitment Drive was held on June 28th, 2021 at DHA Suffa University. It was arranged for the students of Mechanical Engineering, Computer Science and Management Sciences Department. The respectable guests are from Al-Ameen Group Corporation Pvt. Limited and Contour Software.

For more information, contact:
Manager Marketing,
DHA Suffa University (DSU)
DG-78, Off Khayaban-e-Tufail, Ph-VII (Ext.),
DHA, Karachi-75500, Pakistan
Tel: +92-21-35244871
Email: sabah.baloch@dsu.edu.pk
Website: www.dsu.edu.pk

Certificate Distribution for Ramzan Drive

Karachi, July 06, 2021 (PPI-OT):On the 29th of June, SSCC held a small certificate distribution ceremony for the students of Character Building Society (CBS) to appreciate their efforts for successfully carrying out Ramzan Drive which was supervised by Director SSCC Dr. Usman Ahmad. In the month of Ramzan, the students of CBS along with the students of Usman Institute of Technology (UIT) took the initiative to conduct the drive. In which they not only distributed Iftari and Raashan but also visited the orphanages with the help of donations. Dean Engr. Prof. Dr. Johar Khurshid Farooqi was also invited to encourage and appreciate the students to work voluntarily for the cause even in the ongoing pandemic.

For more information, contact:
Manager Marketing,
DHA Suffa University (DSU)
DG-78, Off Khayaban-e-Tufail, Ph-VII (Ext.),
DHA, Karachi-75500, Pakistan
Tel: +92-21-35244871
Email: sabah.baloch@dsu.edu.pk
Website: www.dsu.edu.pk